Articles

Engineering insights from the studio

Practical writing on SaaS architecture, AI automation, and building production-grade software for non-technical founders. No fluff.

2025-10-02·4 min read

What the Builder.ai collapse should teach every non-technical founder

Builder.ai's administration in 2025 put offshore software risk on the front page. The failure mode wasn't price — it was the structure of the relationship.

FoundersEngineeringRiskRead

2025-09-15·3 min read

How to scope a SaaS MVP: the one-workflow rule

Most failed MVPs were over-scoped. A working principle for non-technical founders: one auth system, one payment rail, one workflow. Ship that.

MVPSaaSFoundersRead